1775
One day in Paris in 1775, a young man, Jean-Francois Houbigant, hung a hand painted sign of a basket of flowers over his little shop in rue du Faubourg Saint-Honoré. From the start his fragrances found favour with royalty and the nobility. Houbigant taught the titled women at the Court of Versailles how to perfume their fans so that just a fragrant flutter would send out a romantic message. Over the centuries, the House of Houbigant became perfumer to the royal courts of Europe. Josephine, the future Empress of France, belonged to a group of stylish young men and women called “The Muscadins” because of their craze for musk which was Josephine’s favorite essence.